Kevin W. O'Hanlon, CFP®

Owner

Attended grade schools and high school in Delaware County, Pennsylvania.
Often spent weekends and summers in Delaware.
Graduated from the University of Delaware with a B.S. in Economics (where I met my wife, Julia).
Started working full time after spending the summer of 1999 backpacking across Europe.

Outside of work I like to keep busy!

I value my family above all else. My wife and kids are my pride and joy. I'm the oldest of 5, with 2 brothers, 2 sisters, and a gaggle of close cousins.

Most of my hobbies revolve around trying to spend time with our kids while they are still enjoying our company—cooking, hiking, playing basketball, coaching youth sports, skiing, snowboarding, going to the beach, and our local pool.

When I get (need) time for myself, you will find me mountain biking, practicing jiu jitsu, reading philosophy, or listening to comedy.

Volunteering allows us to connect with our community and make it a better place.

Historically, I have volunteered with Ulster Project Delaware, starting as a teen, now serving as a trustee.

I have coached various youth sports programs at the YMCA, Concord Soccer, and Brandywine Little League. Our family and business team have regularly volunteered at the food bank.

My vision is to set aside time to provide financial advice to underserved communities, and devote a portion of the business growth to support local non-profits that are important to our team and the families with whom we work.

Overall, I am passionate about ensuring that you, the client, have the best experience possible at Rockford Financial Planning.

My isms:

Financial Planning is an art and a science. My job is to blend the sciences of finance and economics together, with the art of understanding behavior (our complex relationships with money, family, and each other).
If you are sleeping well at night, then we are doing it right.
Save some and enjoy some.
Nothing motivates like a deadline.
I'm not a hot stock tip advisor. We are looking to get an appropriate return for how much risk you are taking after accounting for fees and taxes.
We are simplifying complex issues and strategies. I want to give you enough information, without overwhelming you. Let me know if you want me to slow down, speed up, give you details, or just a summary.
My job isn't to tell adults what to do. One of my jobs is to establish guardrails to prevent bad decisions.
You are doing a great job. You might as well enjoy yourself, we’re not getting any younger.

Why I do this work:

It's a great career! I enjoy the work, the interactions, and the location.
I appreciate having the flexibility in my schedule to spend time with Brooks, Morgan, and Julia—getting the kids off the bus, volunteering with their hobbies, etc.
I'm extroverted, I like math, and I always wanted to be a small business owner.
My family had a multigenerational small business that ended abruptly (and badly) in my mid-teens. I've seen first hand how good financial times should not be taken for granted.

My goals are to:

Operate a successful small business that navigates the paradox of seeking both consistency and change.
Consistently implement our core values; operating in a way that benefits the families we work with, our team, and the community.
Have a team-based practice consisting of multiple generations—our clients build meaningful relationships with people who understand their priorities and motivations, and where younger (smarter) advisors collaborate with older (wiser) advisors.
Work with gracious team members.
Provide monthly pro-bono support, for families that will value and take our advice, but cannot afford our services.
Earmark a portion of our year/year growth to charitable contributions.

How would I describe the families we work with?

They:

Are smart, conscientious families, that value advice.
Understand we invest for the long-term, more than 1-3 years. Daily or weekly fluctuations do not affect their decisions.
Invest such that their risk is compensated by the return received after taxes and fees.
Consider their total portfolio of assets before making decisions.
Do not (or at least try not to) concern themselves with fancy sales pitches, media hype, or market hysteria.
Invest broadly and globally.